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What is SEO? 

SEO stands for ‘search engine optimization’. It refers to the process of optimizing or improving a website so that it appears in a higher position when people search for products or services related to the business on Google, Bing, or other search engines. 

When a website is more visible in search results it will have a strong digital presence and attract more traffic and customers.  For that reason, SEO is an essential element of online marketing and every business should have an SEO strategy in place. 

There are many SEO strategies used to help increase a site’s visibility in search engines. These might include content creation, site optimization, link building, and more. An SEO department is usually in charge of implementing these strategies and work can be outsourced to writers, link builders, and developers. 

There are two types of SEO: onsite and offsite. Onsite SEO, also called on-page SEO, includes crawling a website, updating URLs, page titles, and meta descriptions, and optimizing a webpage to include relevant keywords. Offsite SEO strategies include link building, social media marketing, guest posts, podcasting, and video marketing.